
Sorin
Pătrașcu
Retail and Distribution Director
About me
20+ years of business experience, being inspired and inspiring people while constantly overachieving
National Sales Director and Operational Director experienced in managing big teams and budgets, designing and implementing EBITDA strategies, steering national distribution chains to success.

Strategy
General company strategy, profit and loss planning, EBITDA/EBIT strategies, budgeting, HRM, marketing and sales, controlling.

Development
Managing big teams (400+ strong) while retaining a personal connection to each team member. Empowering and motivating people every day.

Implementation
Overseeing the implementation of ERP systems for sales, finance, acquisitions. Drafting procedures and strategic schemes.

Improvement
Constant analysis of all coordinated activity and strategies. Implementation and supervision of improvement plans.
Experience
-
2018 - 2020 - Sales and Operations Director
FLOARE DE COLT & REMEDIAVERT
Romania’s market leader in natural & bio products retail, owned by Mackenzie Capital
Net revenue of 6.5 MEUR
Direct reporting to the board of Mackenzie Capital
Leading the Sales, Commercial, Marketing, HR, Finance and Expansion departments
Coordinating a national store chain of 50+ stores
Directly and indirectly managing 200+ employees2020 -
2015 - 2018 - Sales Director
FARMACIA GEDEON RICHTER
Pharmaceutical chain with a revenue of over 40 mil. EUR, member of Gedeon Richter Group
Directly reporting to the General Manager
Coordinating the Sales, Marketing and Expansion departments
Coordinating a national chain of 90+ pharmacies
Directly and indirectly managing 400+ employees2018 -
2013 - 2015 - Sales Director
ADM FARM
National pharmaceutical distribution with a portfolio of over 5.000 products of over 120 producers
Net revenue of over 180 MEUR
Directly reporting to the General Manager
Leading the Sales department, including field sales and telesales
Directly and indirectly managing 140+ employees2015 -
2012 - 2013 - Sales & Promotion Director
MEDICAL EXPRESS
Medical promotion and sales of medical devices from the company’s portfolio, the company being a representative in Romania of the world’s market leader in their segment
Directly reporting to the shareholder
Promotion of products to medical specialists: surgeons, gynecologists, orthopedics, neurosurgeons.2013 -
2008 - 2012 - Regional Sales Director
FARMACIILE DONA
Pharmaceutical chain with over 300 pharmacies and 1.500+ employees
Net revenue of over 200 MEUR
Directly reporting to the CEO
Coordinating pharmacies in the south area (82+) with over 300+ employees2012 -
2004 - 2008 - Regional Sales Director
A&D PHARMA - MEDIPLUS
Pharmaceutical distribution and retail chain, Romania’s market leader with a net revenue of 1 BEUR
Directly reporting to the Business Unit Manager
Directly reporting to the CEO
Coordinating a team of 12 sales representatives and 15 telesales from Bucharest and Craiova (approx. 45% of the company’s net revenue)2008
Skills
General Management
People Management
Sales Management
Company Strategy
Get in touch
If you wish to communicate with me, share an opportunity, request advice or just say something nice, please use this form and I will get in touch with you as soon as possible:
All information is processed according to the privacy policy. By using the website you agree to it.