Sorin Patrascu
01
Retail and Distribution Director
NAME

Sorin Pătrașcu

EMAIL

info(at)sorinpatrascu(punct)ro

PHONE

+40 726 301 116

01

Sorin
Pătrașcu

Retail and Distribution Director

About me

20+ years of business experience, being inspired and inspiring people while constantly overachieving

National Sales Director and Operational Director experienced in managing big teams and budgets, designing and implementing EBITDA strategies, steering national distribution chains to success.

Strategy

General company strategy, profit and loss planning, EBITDA/EBIT strategies, budgeting, HRM, marketing and sales, controlling.

Development

Managing big teams (400+ strong) while retaining a personal connection to each team member. Empowering and motivating people every day. 

Implementation

Overseeing the implementation of ERP systems for sales, finance, acquisitions. Drafting procedures and strategic schemes.

Improvement

Constant analysis of all coordinated activity and strategies. Implementation and supervision of improvement plans.

Experience

  • 2018 - 2020 - Sales and Operations Director
    FLOARE DE COLT & REMEDIAVERT
    Romania’s market leader in natural & bio products retail, owned by Mackenzie Capital
    Net revenue of 6.5 MEUR
    Direct reporting to the board of Mackenzie Capital
    Leading the Sales, Commercial, Marketing, HR, Finance and Expansion departments
    Coordinating a national store chain of 50+ stores
    Directly and indirectly managing 200+ employees
    2020
  • 2015 - 2018 - Sales Director
    FARMACIA GEDEON RICHTER
    Pharmaceutical chain with a revenue of over 40 mil. EUR, member of Gedeon Richter Group
    Directly reporting to the General Manager
    Coordinating the Sales, Marketing and Expansion departments
    Coordinating a national chain of 90+ pharmacies
    Directly and indirectly managing 400+ employees
    2018
  • 2013 - 2015 - Sales Director
    ADM FARM
    National pharmaceutical distribution with a portfolio of over 5.000 products of over 120 producers
    Net revenue of over 180 MEUR
    Directly reporting to the General Manager
    Leading the Sales department, including field sales and telesales
    Directly and indirectly managing 140+ employees
    2015
  • 2012 - 2013 - Sales & Promotion Director
    MEDICAL EXPRESS
    Medical promotion and sales of medical devices from the company’s portfolio, the company being a representative in Romania of the world’s market leader in their segment
    Directly reporting to the shareholder
    Promotion of products to medical specialists: surgeons, gynecologists, orthopedics, neurosurgeons.
    2013
  • 2008 - 2012 - Regional Sales Director
    FARMACIILE DONA
    Pharmaceutical chain with over 300 pharmacies and 1.500+ employees
    Net revenue of over 200 MEUR
    Directly reporting to the CEO
    Coordinating pharmacies in the south area (82+) with over 300+ employees
    2012
  • 2004 - 2008 - Regional Sales Director
    A&D PHARMA - MEDIPLUS
    Pharmaceutical distribution and retail chain, Romania’s market leader with a net revenue of 1 BEUR
    Directly reporting to the Business Unit Manager
    Directly reporting to the CEO
    Coordinating a team of 12 sales representatives and 15 telesales from Bucharest and Craiova (approx. 45% of the company’s net revenue)
    2008

Skills

General Management

People Management

Sales Management

Company Strategy

EBITDA
88%
Profit and Loss Planning
85%
ERP Implementation
75%
Marketing
86%

Get in touch

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